woman on a mission

Danielle Robay wants to know what makes you tick. Spend just five minutes with her, and next thing you know you are telling her all about how your childhood missteps shaped you, what your dream job would be, or how many times you’ve been in love. She makes you feel as though you are in the spotlight and simultaneously right at home. Even during short interviews, her genuine interest is palpable.

“Robay finds a way to draw people out. She can’t help it, and you can’t help but oblige. This is the case for anyone in her presence, whether you’re a writer, a hermit or a five-star celebrity, because Robay has the ability to make people feel seen.” – LARRY KING

Robay’s talent is matched only by her work ethic. In May of 2017, she was named as co-host of Chicago’s newest morning show WCIU’s The Jam. As the youngest morning TV Host in Chicago, she brings her trademark blend of energy, wit, and candid cultural commentary to the city—along with a loyal social media following, with over 250K connections across major online platforms.

Previously she was a host/producer on CBS’s Entertainment Tonight Online. She’s hosted live TV shows, red carpet events, and interviewed the biggest names in Hollywood—from Bradley Cooper to Taylor Swift, and Helen Mirren to Tom Hanks. You’ve seen her as station host on NBC 4 (KNBC-LA), the Teen Choice Award’s live red-carpet host for FOX, and on Clevver TV, where her morning show, daily news segments, and red carpet interviews received over 100 million views a month online. She’s created, written, and produced TV and online content; and been a regular contributor and guest host for shows like Dr. Drew(HLN), Good Morning, Britain (ITV), and Morning Buzz (VH1).

An old soul with contemporary vision, Robay’s plan is to be the titan of what she calls “cerebral entertainment.” In one breath, she can name all nine Supreme Court Justices, and all seven Kardashians (eight, if you count Rob’s daughter). She’ll quote Gloria Steinem or Janet Mock just as easily as Will Smith or Reese Witherspoon. Robay sees pop culture as this generation’s cultural currency—more than ever, pop culture lives within the context of larger cultural conversations, though the substance may come dressed up as gossip and reality TV drama. Robay is one of the few voices equipped to lead the discourse. As the recurring millennial voice on HLN’s Dr. Drew from 2014 to 2016, she has sounded off on topics ranging from viral fame to domestic abuse. Just like Barbara Walters did for earlier generations of women, Robay seeks to transform her generation’s relationship with popular media, creating a platform for young women to shape the world through open dialogue. For Robay, the social IS political. 

In her quest to explore beneath the surface, nothing is off-limits—even on the red carpet. As Fox’s live red carpet host for the Teen Choice awards, Robay once drew a sweet moment out of Mark Consuelos, asking him what is the last thing he says to his wife (Kelly Ripa) before bed each night. One of her first questions to Michael B. Jordan while interviewing him for a press junket on his role as a boxer in Creed: “How many bottles of baby oil did you go through for that six pack?” Within minutes, Robay’s warmth and charisma had them both laughing and joking around—by the time she proposed a game of Rocky-themed chubby-bunny using Philly cheesesteaks, Jordan was all in. The interview ends with them laughing and stuffing their faces, as he complimented Robay for being “so cool.”

Instead of just adding content, Robay is more interested in adding value, both in front of and behind the camera. For Robay, the images and conversations around us matter, even when we think they don’t. Her content reflects an ethos centered around the transformative potential of digital media:

“However divided we are as a country, pop culture still links us together: the music we play, the TV we watch, the memes we share—it’s all an expression of our collective experience. We’re all tapped into the same network of stories, which, if we let them, can transcend our racial, sexual, gender, geographic, and socio-economic differences. And that’s POWERFUL." – DANIELLE ROBAY